mission is to work with you to communicate your goals to
your audience, to expand your audience, and to keep your
audience happy and loyal. This includes everything associated
with your organization's image, products and services.
best way I can think of to communicate our procedure is
to give you an example, so here goes.
Case Study: Tom Powers, Tim Jochner and the Vineyard
Vineyard - The Website
Powers and Tim Jochner asked me to design a website for
their already successful Diablo Vineyard Planting
& Maintenance operation.
agreed that the goal was to better saturate the
target area and audience.
came up with the domain name and registered it.
collected the photos and text, designed a logo and posted
a home page at a secure location.
made various suggestions and I continued to edit and
re-post the site until he was satisfied.
we were ready, I loaded the site to its true URL and
did a thorough search engine listing.
resulted in sufficient response that we decided to add
interactive forms. This made it easier for the prospective
client to get an estimate. Since the customer did the
work of filling out the forms, it had the added advantage
of reducing time spent and eliminating errors in transcription.
Vineyard - The Brochure
designed and arranged the printing for an 11" x 17" two-sided
full color brochure to complement his ads and site. This
was a quick and easy job since I already had
all the text and photos. I sent Tom a proof, he approved
it with minor changes and I then sent the files via FTP
to the printer.
many of the requests for vineyard installation came from
outside his service area that Tom decided to write a book
on Vineyard Planting and Maintenance for a wider audience.
Simple - The Book
emailed me the outline of the book as a Word attachment.
edited it and organized it into front matter, chapters
and appendices and emailed it back.
repeated this process and after a few edits, we felt
the writing was close enough to begin the process of
designing the book.
took photographs and I did over 100
drawings to illustrate Tom's text.
helped Tom navigate the thorny world of ISBN, Library
of Congress and Bowker's.
printed and we both proofed the book - these steps were
repeated till both of us were satisfied.
checked with my short list of printers and made my suggestion
for the best shop for the job.
saved the Quark files in Adobe.PDF format
and sent the entire book, including the fonts off to the
printer via FTP.
Vineyards - The Magazine Ads and more
continued to advertise in Diablo Magazine and elsewhere
and I designed new ads promoting the book and class and
continued to update his Diablo Vineyard Planting & Management
now needed class notes and a PowerPoint presentation
as visual aids for teaching the class. Since I already
had all the necessary materials this went very smoothly.
further promote his burgeoning empire, Tom was now ready
to email an automatic hot linked .html page which I programmed
and he sent out to his list of likely prospects.
normally suggest the sparest of prose when writing copy
for websites. It's a little too late for this page